Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and Uranian Astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it also won’t function as the last. The practice has existed in a variety of forms for thousands of years. Recently, the newest Age movement in the 1960s and ’70s came with a heaping helping of the zodiac. (Some also reference the New Age as the “Age of Aquarius”-the 2,000-year period right after the Earth has been said to go into the Aquarius sign.)
Within the decades involving the New Age boom now, while astrology certainly didn’t vanish entirely-you might still regularly find horoscopes within the back pages of magazines-it “went returning to being a little bit more within the background,” says Chani Nicholas, an astrologer situated in L . A .. “Then there’s something that’s happened within the last 5 years that’s given it an edginess, a relevance with this time and place, it hasn’t had for a good 35 years. Millennials took it and run with it.”
Many individuals I spoke to for this piece said that they had a sense that this stigma attached to จุดเจ้าชะตา, even though it still exists, had receded since the practice has grabbed a foothold in online culture, specifically for young adults.
“Over the last a couple of years, we’ve really seen a reframing of the latest Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 compared to the year before.
In a few ways, astrology is perfectly designed for the internet age. There’s a small barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system features its own kind of logic. Astrology ascribes meaning to the placement of the sun, the moon, and the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the favourite zodiac sign, even if you’re not an astrology buff. It’s according to where sun was on your own birthday. But the placement in the moon and each one of the other planets at ensgza time as well as location of your own birth adds additional shades to the picture of you painted from your “birth chart.”
“The kids today along with their memes are similar to an ideal context for astrology.”
What horoscopes are meant to do is provide you with details about what the planets are performing today, and down the road, and just how everything that affects each sign. “Think of the planets being a party,” explains Susan Miller, the most popular astrologer who founded the ยูเรเนียน. “You may have three people talking together, two may be over inside the corner arguing, Venus and Mars could be kissing the other person. I need to make sense of those conversations which are happening monthly for you.”