They began as a small, family owned retailer and gradually began to propagate beyond its small town roots to towns across America. Along the way they modified the company’s name and quickly became noted for offering discount prices on a wide variety of items. Consumers flock to them plus they are opening more stores annually in the united states than any other retailer. I’m talking about Wal-Mart, right? No, Dollar General! Let’s take a close look at another one of America’s retail success stories, the

J.L. Turner was actually a man toughened by life’s difficulties who founded that which was later to be Dollar General together with his son, Cal. At age of 11, his father died and young J.L. soon found himself out of school and trying to support his family. By age of 17 he was married and operating a bridle shop together with his wife. Later, he opened a country store but were required to give that business up when prices dropped together with his profits. Soon thereafter he began to work for any dry goods wholesaler and, later, he bought and liquated bankrupt general stores through the Great Depression.

By 1939, J.L. and Cal decided to plunk down $5,000 each to begin J.L Turner and Sons Wholesale store in Kentucky. In 1955 a new idea was born – the dollar store – and all sorts of the shops inside their growing fold soon were converted and the Dollar General name was born. The company went public in 1968 and today it operates over 7550 stores in 30 states with more than 700 added in 2004 alone.

So, what kind of products can you discover at Dollar General? A great variety! The store reminds me of some other retailer, now defunct — Woolworth’s — in this they carry a little bit of all things. Do you require greeting cards? Superior quality cards can be bought for that unheard of low price of 2 for $1. Seasonal items like coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more are saved to prominent display. Food items as well as personal maintenance systems are carried, a few of which possess the Dollar General name and also a pre-stamped price right on the product. No, they do not have a total line for any product, just the bestsellers. Still, the variety is good.

Because Dollar General was founded exclusively as dollar general headquarters address, most of their goods continue to be priced with a dollar or less. Fortunately, for consumers, they are not restricted from the ‘one dollar’ limit and other pieces of greater value are offered too. Do you really need sunflower bird seed? $2 per bag. Do you want DG candy? 4 for $1. On the recent visit I designed to my nearby Dollar General I noticed many summer items presented outside the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – offered in white or hunter green – was now reduced to $14. Even though the chain prices their items competitively, marked down items are easily found and quickly snapped up. So, when you see a specific thing reduced and you need it, you better snag it right away!

Dollar General clearly states on their site that they serve lower and lower-middle income customers. Thus, one of their strong sellers is the Dollar General private label found on many products through the store. The standard of these items can differ, however. For instance, I purchased the DG version of any York Peppermint Patty and can emphatically let you know that York has no fear of DG overtaking them in this particular category! If it is price you desire, then obtain the DG patty. If it is taste, consistency, and quality you desire, then obtain the York Peppermint Patty. The shop sells both items.

As widespread because the company stores are, you are unable to see them in twenty states — yet. All states on the east coast are served aside from those in New England. Stores can be found inside the upper Midwest so that as far west as Wisconsin then zgfoiv to Texas and also over to Arizona. Each of the northwest and California, Utah, and Wyoming fall away from their current service area. Still, the company is able to saturate the current market with well over 900 stores in Texas alone.

Many small towns that will probably not be served by way of a larger retailer usually have dollar general customer survey present. Thus, the corporation’s persistence for small towns remains vital that you them, something lots of the larger retailers have overlooked with time.

Dollar General Corporate Office Contacts – Discover More..

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