Selecting a great SEO agency for the advertising campaign can be a challenging task. There are several agencies out there who concentrate on Search Engine Optimization, but exactly how can you trust that each push your Google rankings to the top?
Past Achievements – It always pays while searching for a search engine optimisation agency to not only look into their past and current client base, but additionally to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the site traffic increase? Generally, it can take around three months or even more for rankings to improve on yahoo and traffic should increase from about 50% upwards. At this time, you may want to inquire if the agency offers any subscriptions for post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.
Range of Services – It may also help to look for a search engine optimization agency that provides a full range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ Search marketing services needs to include niche research, competitor analysis, external link building, and off-page promotion. It might also help to ask your prospective company if you’re necessary to approve anything before they go ahead with it. If they say ‘yes’, it’s an excellent sign they’re honest and prepared to work closely with you. To boost your rankings, a search engine optimization agency has to employ many different tasks, not just one or two, so be skeptical of businesses that offer only limited or dodgy services.
Suspect Methodologies – One other thing to consider is any agency which offers to boost your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are often referred to as “black hat SEO” and can get you banished from search engines, which can be hugely detrimental for your business. Also keep an eye out for automatic, bulk submissions to look engines. Automatic submissions usually are not considered best practice and it’s must more helpful for you if a company conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they may be using “black hat” techniques.
Pricing – It’s important to remember that high prices in an SEO agency do not really mean the highest quality. Instead, choose a company based on their client base, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you “guaranteed” #1 rankings to get a ridiculously affordable price, it is actually probably too good to be true. Collecting several afqiie is a great way to start and make sure quotes are backed by a contract, so you know exactly what you’re getting for the money. It will also help to inquire about what their payment terms are and should they have any fees for early termination.
Keywords – Finally, a reliable SEO agency should offer and conduct thorough and particular niche research as a part of their Search engine optimization services. Many businesses will include niche research as a given, but be skeptical of any company that requires you to give you the keywords for his or her work. When they might ask for your opinion, the keywords used needs to be based upon their research, analytics and competitor scope, not on which you let them know. Remember, they’re intended to be the SEO experts – not you! “Guessing” your keywords is not efficient along with a great SEO agency will research keywords thoroughly before recommending them.