Sizzler is a United States Of America-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is recognized for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is made up of more than 270 locations through the U.S. Most of Sizzler’s U.S. locations are in the West.
Inside the late 1970s and early 1980s, Sizzler Restaurant promoted steak and combination steak dinners having an optional salad bar. The restaurant wanted to give customers the feel of a full-service restaurant at a price slightly over a fast food chain. To regulate costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted since the “Buffet Court.” Patrons started to utilize the buffet as a meal rather than an add-to an entree. In reaction, Sizzler lowered the quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Through the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began a picture makeover circa 2002. A whole new restaurant concept was developed, having a lighter and a lot more open dining-room. The modifications were with a new menu. In an effort to go back to its roots, steaks, seafood, and also the salad bar were emphasized, as the all-you-can-eat buffet was phased out in certain locations, nevertheless it still remains today in lots of others.
Inside the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was planning to act against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the usage of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led through the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but relocated to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also has restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours Of Operation International this year, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular through the late 20th century for the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations around australia, blaming the downturn in the casual dining luoecw in the nation, as well as the reduction of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler to be a strategic growth prospect within australia and thus we will never be investing further capital”. Collins Foods began to close numerous Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China