There are various press release companies that offer both the writing and distributing of press releases on the Internet. We have used many of these companies and we have experienced hardly any results and paid for it through the nose. As a matter of fact, as being a locally based service provider, we have seen a lot more results from writing and distributing our pr releases to local publications ourselves. Getting a press release published in numerous small local newspapers at one time is oftentimes just as effective as getting press release distribution in a major publication. No matter what you hear, the truth is newspapers still beat local search methods on the Internet in terms of driving customers to your door that are ready to purchase. The sole difference is the buying price of the advertising. Newspapers are incredibly expensive to “advertise” in however they will publish your press release at no cost!
Writing a great press release and mailing it to the right people is usually the quickest and least expensive means for any business to generate plenty of exposure, new customers and orders. Unfortunately, most of small companies tend not to write or distribute a single press release ever. You should make writing and distributing press announcements an integral part of your well rounded marketing scheme.
What plenty of small businesses don’t realize is the fact that many magazines and newsletters depend on pr releases to fill their pages. They are going to make use of your writings as “filler.” And all you want do to help you get press release printed in some publications is always to usually mail the publisher a copy of the press release.
We utilized many free press releases when our company was new back before we had enough money to get advertising. We still use press announcements today for just about any newsworthy reason we can. Over the years we’ve learned that when writing a press release, these are our main objectives:
To have the press release accepted by the newspaper editor and printed inside the publication. Once printed, to have the pr releases read by people who get have the publication the press release is printed in. To have the desired reaction from those who browse the press release and are potential customers. The preferred action was created before we write the press release.
We’ve found that writing a press release that appears and reads like an article through the magazine has a better chance of winding up being a featured article inside the magazine than a single that reads like an advertisement.Here’s how to write a press release that will get your company noticed.
Guide to Getting a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specially interested in the service or product your press release is going to be about. Although “carpet bombing” does work avoid the overall interest publications which cover a variety of subjects and target just the publications that reach your potential customers.
Once you’ve identified a specific publication that reaches your audience, call and get to get a sample copy from the publication mailed to you. With the Sample copy of the publication in hand, look through it and identify all of the press announcements or press release/articles printed inside it. Make use of the sample press release or article already printed in the selected publication as strategies for write your personal press release. Structure your press release so it closely resembles ones already printed inside the publication. Include each of the elements based in the printed press release. This consists of photos, typestyle, total period of Press release, duration of headline, everything.
Once you’ve written and proofread your press release, print it all out in a format that suits inside the magazine. This really is so you’ll know of how it’ll look in the event the magazine accepts it. If the press release is simply too long or too short, remedy it. You would like to be sure your press release/article is just appropriate for the magazine. After you’ve done all this, print the press release on your own laser printer utilizing your best paper, attach an exceptional monochrome photo, write a quick cover letter, and send the press release for the editor of the publication.
Do this again same process with a few other publications. On all pr releases (however, not on articles) include the phrase, ‘Review copies available’. This offers the editor the opportunity to decide to write a complete review pwauyp the merchandise. Don’t do that on articles because they ought to be the same in principle as an evaluation for the product anyway.
Always add a photo using the press release. We go to great lengths to pose the photo in a manner that is most likely to interest potential customers. Always send a press release in a 9 x 12 envelope, using a cardboard insert to keep it from being bent. Always call the magazine and identify the correct spelling from the name of the individual the press release article ought to be sent to.
Always be prepared to answer questions about anything printed within the press release. The editor may call, and in case the press release is printed customers will call. Always treat these calls like those are the most important ones you’ll ever get, as they are.