Smoothie King, the world’s leading smoothie king menu prices, will encourage guests to “Rule The Day™” through new branding which provides on the company’s vision to be an integral part of every physical fitness journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, may come as Smoothie King continues its menu makeover, a journey that has taken more than five-years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to back up healthy, active lifestyles. Included in the Clean BlendsTM initiative, Smoothie King’s menu includes more whole vegetables and fruits, no artificial colors, flavors or preservatives, and zero grams of added sugar in lots of smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that persuade folks to live purposefully. In addition, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding implies that we feel food is fuel for the mind and the body, which it should be as flavorful as it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient inside our smoothies to aid our guests achieve their purpose, reach their set goals and truly rule each day.”
As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made with organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king menu is the perfect light meal to help shape up for summer, with two full servings of vegetables and fruit, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is accessible at all locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for all smoothies, with information about Clean Blends™ and the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately owned, Dallas-based franchise company with 1,000 units worldwide. It was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies Using A Purpose” mission through its Clean Blends Initiative that targets more whole vegetables and fruit while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our own blends. The franchise is presently ranked No. 1 by Entrepreneur magazine within the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company even offers what time does smoothie king open including sports beverages, energy bars, vitamins, supplements and much more.