Webmasters who own PBNs take part in covert activity. They need to conceal their network from prying eyes. Because of this, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, but the clients of the PBN owners put so much of faith inside their ability to cover their tracks. If, for whatever reason, those tracks aren’t covered adequately, then those PBNs may get discovered as well as their backlinks will likely be worthless. Keep in mind also that the way that PBN owners block bots from crawling their website is actually by updating the robots.txt file. But there’s no written law that says any organization must obey what’s in the robots.txt file!
A whole lot worse, bots can easily see what’s within the robots.txt file. If this appears like the website is blocking plenty of bots from crawling, that might in and of itself be a sign to Google that this website is shady. If Google does determine that the website is link-spam haven, then expect the backlinks on the site to be worthless.
Those who own PBNs aren’t running a charity. You’re going to need to purchase your backlinks. Exactly how much do you want to pay? That depends on the reputation of the PBN owner and if you’ve got both hands over a promo code. Generally speaking, be prepared to spend several hundred bucks for about 1 to 5 backlinks. Each backlink will come from the different domain on the PBN.
In return for the amount of money, you’ll often get absolutely no evidence the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you’ll just get a listing of domains including your links with TF/CF info for each and every domain.
Another reason to test PBNs and acquiring backlinks: it’s often the case that they’re run by a single person who has very little leisure time. Because of this, the PBN webmaster “creates” content for you just by spinning existing content on the web. If you’re unfamiliar with the thought of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content seems like something published by a kid in Kindergarten. If Google detects poor grammar within the article that links to your web site, you can bet it can devalue the link. When that takes place, you won’t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for making use of shortform content. A backlink you get will usually wind up in an article that just has about 300-350 words. Put simply, PBN owners do just enough to get you a small amount of qunpqg juice. That doesn’t look authentic, plus it probably isn’t planning to fool Google for a lot longer. Keep in mind that you’ll see far better SEO benefits with longform content, which is rarely offered once you purchase backlinks.
We’ve already highlighted a couple of methods Google can determine in case you are buying backlinks. First, it could see if the web site is wanting to pay for its tracks digitally. Second, it could pick up on the spun content.
There are other ways in which Google knows, though. For example, some of your backlinks may not be relevant. In the event you purchase a backlink online that deals with pets plus it points in your site that’s all about auto repair, Google’s algorithm will realize that. The backlink won’t appear “right.”
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be assured the folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can look for a vendor that’s selling backlinks, so can Google.